Four Reasons You’re Going to Love Google+

by Cathy on July 14, 2012 · 0 comments

in Ideas,Resources

I hate to confess this since I work in the marketing/social media profession but I am a bit late to the Google+ party. Frankly, I just didn’t see the value of joining and contributing to one more social media channel. That was before I started exploring Google+. My conclusion? Google+ is definitely worth my time. Here’s why.

  1. Google+ is similar to Skype but better. Google+ hangouts are video conferences in which up to nine people can participate but countless people can watch. It also automatically records the video chat. Literally millions of people could watch … all at no cost. Think of the potential for your business or organization — perhaps a live webinar?
  2. Google+ allows you to connect with the community you build (both people you know and people you follow) through circles. You can have a circle for friends, family, acquaintances, people you follow, and (most importantly) people with a common interest. Perhaps you love photography, some of your friends love photography, and you would love to connect with some professional photographers. Build a circle called “Photography” then simply add the people you want to be in that circle. You can then follow all their posts, photos, reviews … whatever they put on their Google+ page.
  3. Google+ isĀ  a channel through which you can both post and search for reviews for restaurants, retail stores, local events, and more. Granted, Yelp and Urbanspoon also provides a channel for reviews but Google+ offers this and so much more.
  4. Google+ is here to stay. How do I know that? This is a Google product, folks. As social media guru Guy Kawasaki notes, “Google owns the river of search.” Google and its products are not going away any time soon. The company has too much skin in the (social media and search) game to just pull the plug.

So, jump into the Google+ pool! The water is fine! For the full story on Google+, check out Guy Kawasaki’s new book, What the Plus.

Leave a comment and tell me why you like Google+ or why you still haven’t jumped into the Google+ pool. I’d love to hear your ideas. Thanks!



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